The thing is, coming up with a name to represent everything we wanted our publishing house to stand for, a name that sounds professional without being too stuffy, literary without being inaccessible, and still a little cool. Most importantly, it had to be a name that was not already taken, which was a much more difficult task than it might seem.
We went through a list of names – some silly, like Green Leaf Cat (we're both environmentalists and used to have cats) – and some perfect, but already taken, like Black Dog Publishing, for our beloved mutt and unofficial mascot, Lord Byron Laskin (pictured here).
Eventually, after weeks of humming and hawing over names, I put down my beloved copy of Pride and Prejudice and suggested naming our publishing house after an English Country House. What better convention to call upon for a publishing house than the birthplace of English literature?
That is how, after much brainstorming and banging our heads against the desk we came to the name Bushmead. As an added bonus, the Bushmead Priory, located in the county of Bedfordshire and established in 1195, is within a short distance from where one member of Bushmead spent a semester abroad.
Though it would have been fun to borrow the name of a great country house from fiction (like the Pemberley of our beloved Mr. Darcy), but that comes with its own set of prior assumptions, prejudices about the name, if you'll allow the pun. For us, Bushmead is something new, founded upon literary tradition in which we will attempt to carve out our own little bit of history.